Twitter has told most of its employees that they can expect to work remotely on a permanent basis if they choose. Facebook estimates that 50% of its workforce will be working outside a company office in the next 5-10 years.
Other evidence suggests that this experiment may become reality-in part because the trend toward remote work was already accelerating pre-pandemic. More of us than ever have become familiar with remote work over the past year, in what Human Resources executive called “a grand HR experiment” that sent about one-third of the U.S. Planet Money recently defined Zoom towns “as places that are booming as remote work takes off.” A new New York Times survey found one in three remote workers said they would move to a new city or state if remote working continued-suggesting that the Zoom town trend is here to stay-while Airbnb reported that it’s seeing a similar migration to Zoom towns emerge among guests seeking longer-term stays. But “Zoom” could also potentially apply to the local economies and culture of cities, like Austin, Denver, and Charleston, that remote workers are increasingly attracted to.
The name refers to the ubiquitous videoconferencing platform. Today we’re seeing the development of a new type of city: the “Zoom town,” or cities that are increasingly populated by permanently remote workers. In the 19 th century, the Industrial Revolution created the rise of the “boom town.” These were cities, often on the West Coast, where entire economies and urban housing complexes seemed to spring up almost overnight.
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